Unless Agency Weebụsaịtị nke Fanny De Bray

Ihe emepụtara bụ Unless Agency Weebụsaịtị nke Fanny De Bray bụ onye meriri a na-asọpụrụ nke ukwuu nke 2022 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Weebụsaịtị na Weebụ.

IgweWeebụ· 2022

Unless Agency Weebụsaịtị

nke Fanny De Bray

Onye Ahịa: Unless agency

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Weebụ

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Onye Meriri Onyinye A Kwadoro

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Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Unless Agency Weebụsaịtị

Unless Agency bụ weebụsaịtị e mepụtara dịka akụkụ nke njirimara ụdị ọgụgụ isi sara mbara maka ụlọ ọrụ ndụmọdụ na nkwukọrịta. E mepụtara weebụsaịtị a mgbe e mesịrị nyocha nke ọma banyere ọtụtụ ihe ndị na-eme ka ahịa gaa n'ihu, ọnọdụ ndị mmarụ na ha na-eso, na omume ndị dị iche iche na ngalaba ahụ, bụ nke duuru na nhazi platform ọgụgụ isi kọwaa ozi ndị bụ isi. A na-eji ntụziaka nke akara njirimara ọgụgụ isi ese ụdị ọdịdị okirikiri geometrik ndị na-ahazi ederede na foto ma na-emepụta akara ndị na-akọwa isi ihe ndị bụ isi. Agba na foto ndị e ji rụọ ọrụ sitere n'ọdịdị okike na ụwa nke okorobịa na okwute, na-egosipụta ụkpụrụ na usoro ọma nke ụlọ ọrụ ahụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Unless Agency Weebụsaịtị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Unless Agency Weebụsaịtị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Unless Agency Weebụsaịtị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Nha & Mkpuchi: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Mkpado: (communication material) (web design) (digital design)
Teknụzụ Mmepụta: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Mkpali: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Ndị Otu: Amandine Lantelme
Anna Cesa
Fanny de Bray.