Ihe emepụtara bụ Heralbony Nkwakọba nke Atsushi Morita bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2023

Heralbony Nkwakọba

nke Atsushi Morita

Onye Ahịa: Paper Parade Inc.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

31,487

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #145156

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Heralbony Nkwakọba

Heralbony bụ usoro nkwakọba e mepụtara maka akara ahịa nka na ndụ nke na-etinye ọrụ nka nke ndị na-ese ihe nwere nkwarụ n'ime ejiji na nhazi ime ụlọ. E ji otu akwụkwọ na-acha anụnụ anụnụ, nke a họpụtara site n'ihe karịrị ụdị akwụkwọ 9,000, mee ihe maka nkwakọba niile na ngwá akara ahịa niile ndị ahịa na-emetụ aka. Anụnụ anụnụ bụ agba na-anọchi anya Ụbọchị Autism Ụwa. Akwụkwọ ahụ a họpụtara dị okpotokpo ma nwee udidi yiri nka aka. Ọ bụ naanị nrapado foil ka a na-etinye, n'otu ọnọdụ na otu nha, nke na-ewepụ ọkwa nnwale agba ma na-eme ka ọnụ ahịa dị ala. Usoro a gụnyere igbe ngwaahịa, igbe onyinye na akpa ịzụ ahịa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Heralbony Nkwakọba meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Heralbony Nkwakọba ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Heralbony Nkwakọba bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Nha & Mkpuchi: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Mkpado: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknụzụ Mmepụta: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Ịma Aka Imepụta: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Nchọpụta: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Mkpali: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Oge Ọrụ: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Usoro Ọrụ: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Asụsụ Foto: Photographer Yusuke Tsuchida, 2019 to 2022.