Plant Professor Ọlụlụ Ihe Oriri nke Hangzhou Chancemate Tech Corp.

Ihe emepụtara bụ Plant Professor Ọlụlụ Ihe Oriri nke Hangzhou Chancemate Tech Corp. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2023

Plant Professor Ọlụlụ Ihe Oriri

nke Hangzhou Chancemate Tech Corp.

Onye Ahịa: Shanghai Jiashang Information Technology Co., LTD

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #149013

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Plant Professor Ọlụlụ Ihe Oriri

Plant Professor bụ usoro mbudo maka otu akara ihe oriri sitere n'osisi nke a chọrọ maka ndị na-eri ihe na-eto eto bi n'obodo ukwu na China. Ụdị ihe a na-ere gụnyere dumpling dị mfe, jelly na kọfị. Ụdị onyonyo dị larịị na-ejikọta usoro ahụ ọnụ ma jikọta ozi gbasara ihe eji eme ya na kalori n'ime otu usoro nnabata. A na-edobe ihe osise na-egosipụta ihe na eserese abstract n'usoro tọgbọ ezue iji wepụta ọnọdụ udo. Akwụkwọ ndenye dị n'ihu na-egosi akara ahịa, ngwaahịa na ọtụtụ ihe eji eme ya. A na-eji akwụkwọ enwere ike ịmegharị mee igbe ndị a dị mkpirikpi na akụrụngwa mbipụta na-emeghị mmetọ gburugburu ebe obibi, ma ha na-adabakwa nke ọma n'ime akpa.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Plant Professor Ọlụlụ Ihe Oriri meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Plant Professor Ọlụlụ Ihe Oriri ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Plant Professor Ọlụlụ Ihe Oriri na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Nha & Mkpuchi: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Mkpado: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Teknụzụ Mmepụta: Recyclable paper, environmentally friendly printing materials
Ịma Aka Imepụta: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Nchọpụta: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Mkpali: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Oge Ọrụ: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Usoro Ọrụ: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Ndị Otu: Jin Xie