Lay's More Belgian Really Impossible Mkpuchi Nri nke PepsiCo Design and Innovation

Ihe emepụtara bụ Lay's More Belgian Really Impossible Mkpuchi Nri nke PepsiCo Design and Innovation bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2023

Lay's More Belgian Really Impossible Mkpuchi Nri

nke PepsiCo Design and Innovation

Onye Ahịa: PepsiCo Design & Innovation

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #149717

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Lay's More Belgian Really Impossible Mkpuchi Nri

Lay's More Belgian Really Impossible bụ nhazi mkpuchi nke oge a kara aka maka chips poteto a na-ere na Belgium. Mkpuchi a na-egosipụta ụtọ abụọ ọhụrụ nke obodo ahụ mepụtara ya na Brussels Ketjep. A kpọrọ ndị na-azụ ahịa Belgium ka ha nyefee echiche nhazi nwere àgwà obodo siri ike, ma gosipụta echiche abụọ nwetara ntuli aka kachasị elu ma nye ha nkwanye ugwu na mkpuchi ndị ahụ. Usoro a na-aza ajụjụ n'ahịa nri nta nke ụdị aha obodo na-enye ụtọ na nkwupụta ndị dị mkpa. Ebumnuche nhazi a bụ ijide ndị na-azụ ihe ugbu a nke ụdị aha Lay's ma dọta ndị ọhụrụ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Lay's More Belgian Really Impossible Mkpuchi Nri meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Lay's More Belgian Really Impossible Mkpuchi Nri ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Lay's More Belgian Really Impossible Mkpuchi Nri bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Mkpali: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Gụọ Akụkọ Mgbasa Ozi

Nkwado