Waggner Coffee Ngwungwu Kọfị nke Wallrus Design Studio

Ihe emepụtara bụ Waggner Coffee Ngwungwu Kọfị nke Wallrus Design Studio bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2023

Waggner Coffee Ngwungwu Kọfị

nke Wallrus Design Studio

Onye Ahịa: Wallrus Design Studio

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

12,693

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #151041

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Waggner Coffee Ngwungwu Kọfị

Waggner Coffee bụ nhazi ngwungwu maka otu ụdị kọfị si Germany. E sere na akpa ahụ oyiyi windo osisi ochie nke Germany, e sere ya n'ụdị eserese ahịrị, ebe akara ahịa dị n'etiti ya. Akara ahụ na-egosi mgbada nọ n'ụlọ ya na-aṅụ kọfị, nwere ọkụ n'azụ ya, nke na-ezi ihe banyere ndị na-amụ anya n'abalị na-aṅụ kọfị. Nhazi a ka e biri ya site n'usoro obibi rotogravure n'elu akpa kọfị nke metal machiri, nke dị ihe dị ka 100 site na 70 ruo 280 millimita n'ogologo. Ebumnobi ya bụ ime ka ọ dị mfe ịmata akara ahịa ahụ n'elu shelf ụlọ ahịa jupụtara ihe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Waggner Coffee Ngwungwu Kọfị meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Waggner Coffee Ngwungwu Kọfị ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Waggner Coffee Ngwungwu Kọfị maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Nha & Mkpuchi: Width 100 mm x Depth 70 mm x Height 280 mm
Mkpado: Coffee, Packaging, German product, Wallrus
Teknụzụ Mmepụta: This product is rotogravure-printing on metalized coffee pouch.
Ịma Aka Imepụta: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Nchọpụta: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Mkpali: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Oge Ọrụ: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Usoro Ọrụ: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patentị: Mockup: Wallrus Design Studio
Ndị Otu: Creative Director: Matin Mirzaei
Asụsụ Foto: Mockup: Wallrus Design Studio