Odaya Home Nkwakọ Ngwaahịa nke Elena Gamalova

Ihe emepụtara bụ Odaya Home Nkwakọ Ngwaahịa nke Elena Gamalova bụ onye meriri a na-asọpụrụ nke ukwuu nke 2023 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2023

Odaya Home Nkwakọ Ngwaahịa

nke Elena Gamalova

Onye Ahịa: ODAYA Home

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #151176

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Odaya Home Nkwakọ Ngwaahịa

Odaja nkwakọ ngwaahịa dị mkpa iji gosipụta ọrụ aka nke lace ejiri mee ihe na ihe atụ nke ihe ịchọ mma. Ihe oyiyi nke peacock, isi ihe dị na nchịkọta nlekọta na ịhụnanya mbụ nke Ụlọ Odaya, bụ onye nlekọta ụlọ. Nkwakọ ngwaahịa ahụ mepụtara ihe oyiyi peacock ka ọ bụrụ ọmarịcha weebụ nke feathers ọla edo, na-echeta ime lace n'onwe ya. A na-akọ akụkọ ika ahụ n'ime mkpuchi nke igbe onyinye ahụ, ebe akwụkwọ anụ ahụ siri ike nke nwere akara akara "Ị bụ nke a bụ ụlọ, Odaja Home" na-enye ihe mkpuchi dị nro maka akwa akwa sateen dị mma n'ime.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Odaya Home Nkwakọ Ngwaahịa meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Odaya Home Nkwakọ Ngwaahịa ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Odaya Home Nkwakọ Ngwaahịa maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Nha & Mkpuchi: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Mkpado: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknụzụ Mmepụta: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Ịma Aka Imepụta: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Nchọpụta: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Mkpali: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Oge Ọrụ: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Usoro Ọrụ: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patentị: Copyrights belong to Elena Gamalova, 2023.
Asụsụ Foto: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home