Smoothies Njirimara Nri nke Andromachi Kakava

Ihe emepụtara bụ Smoothies Njirimara Nri nke Andromachi Kakava bụ onye meriri a na-asọpụrụ nke ukwuu nke 2024 Ihe Nrite A' Design Award nke Igwe na Udi Asọmpi Nhazi Ngwungwu.

IgweNgwungwu· 2024

Smoothies Njirimara Nri

nke Andromachi Kakava

Onye Ahịa: ABC Design Communication

Onye Meriri Ihe Nrite A' Design Award nke Igwe na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #152745

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Smoothies Njirimara Nri

N'ụwa nke na-aga n'ihu mgbe niile ebe oge na-akpa ọkụ, Jean Paul Lab smoothies na-aza site n'ịgba ịnyịnya ígwè n'ụdị ngwugwu isii jupụtara n'ọṅụ na ụtọ ndị mara mma. Ndị na-agba ịnyịnya ígwè bụ akara nnwere onwe. N'oge niile ha na-aga n'ụzọ pụrụ iche n'enweghị egwu, na-achọpụta ụzọ ndị na-eme ka ndụ ha jupụta n'ihe ụtọ, dịka ụtọ zoro ezo na smoothies ndị a. Oge eruola ka ịhapụ gaa na ụwa anwansi nke ụtọ Jean Paul Lab site n'ịgbaso ụzọ obi ụtọ.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Igwe

Smoothies Njirimara Nri meriri A' Design Award nke Igwe, nnabata dị ugwu e nyere design ndị dị mma nke na-emezu ihe ndị a chọrọ n'ọrụ na ụlọ ọrụ nke a na-atụ anya n'ihe e kere eke ndị e mere nke ọma. Ndị meriri na Igwe na-egosi nka buru ibu, ọkachamara dị elu, nghọta ọkachamara na ikike imepụta nke ndị kere ha. A na-atụ anya na Smoothies Njirimara Nri ga-abụ ihe e kere eke a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya nke bụ ihe bara uru ma dị ọhụrụ. Design a meriri A' Design Award nke Igwe na-ejikọta ụzọ kacha mma nke ụlọ ọrụ ma nwee àgwà teknụzụ kwesịrị ekwesị jikọtara na ihe ọmụma na talent. A na-asọpụrụ Smoothies Njirimara Nri maka nlezianya ya ma e mere ya ka ọ nye mmeziwanye ndụ nke na-enyere aka ime ka ụwa bụrụ ebe ka mma.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Nha & Mkpuchi: Label: Width 110mm x Height 160mm
Mkpado: smoothies, jean paul lab, vintage, packaging
Teknụzụ Mmepụta: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Ịma Aka Imepụta: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Nchọpụta: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Mkpali: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Oge Ọrụ: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Usoro Ọrụ: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Ndị Otu: George Ziakas
Costas Lakis