Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi nke Wu Yao

Ihe emepụtara bụ Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi nke Wu Yao bụ onye meriri a na-asọpụrụ nke ukwuu nke 2025 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2025

Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi

nke Wu Yao

Onye Ahịa: Beijing Wuyao Cultural and Creative Co. Ltd.

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #165746

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi

Mountain Sea Rare Treasure bụ igbe onyinye dị elu maka mkpụrụ osisi a kwakọbara akwakọba. Igbe ahụ na-ejide mkpọ ígwè asatọ, mkpọ ọ bụla nwekwara mkpụrụ osisi sitere na mba ma ọ bụ mpaghara dị iche. Ihe osise ndị dị na mkpọ ọ bụla na-ejikọta agwa ika ahụ na eserese ọdịnala ndị China nke ugwu na oké osimiri e ji brọsh see. E ji kadịbọọdụ e kechiri n'akpụkpọ anụ e mere emere mee igbe dị n'èzí, nke nwere aka njide akpụkpọ anụ n'elu ya na ụkwụ ígwè e ji ọlaedo machie na nkuku ya. Ịkanye ọkụ na-eme ka ahịrị ndị ahụ na ederede mara mma pụta ìhè. Mkpọchi ígwè dị n'akụkụ na-emeghe igbe ahụ n'otu nzọụkwụ dị mfe.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Mountain Sea Rare Treasure Igbe Onyinye Mkpụrụ Osisi bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Nha & Mkpuchi: 130 mm x 430 mm x 430 mm
Mkpado: Nut, Gift Box, Packaging Design, Premium Gift Box
Teknụzụ Mmepụta: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Ịma Aka Imepụta: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Nchọpụta: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Mkpali: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Oge Ọrụ: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Usoro Ọrụ: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Ndị Otu: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin