Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital nke Akbank Service Design Team

Ihe emepụtara bụ Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital nke Akbank Service Design Team bụ onye meriri a na-asọpụrụ nke ukwuu nke 2026 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Meta, Atụmatụ na Ọrụ.

ỌlaọchaỌrụ· 2026

Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital

nke Akbank Service Design Team

Onye Ahịa: Akbank T.a.Ş

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ọrụ

30,506

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #181933

Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital

Ederede Akwụkwọ: Ndị Otu Nhazi Ọrụ Akbank na-ejikọta digitization ndị ahịa na ngwaahịa dị iche iche n'otu ikpo okwu site n'ụzọ phygital maka ịnweta ohere n'èzí alaka. N'adịghị ka ndị asọmpi, a na-enye ngwaahịa dị iche iche ahaziri onwe ha n'otu usoro, nke a na-eji ya nweta ike ịkpọ dijitalụ nke ihe ruru ngwaahịa asaa. A na-ewepụ akwụkwọ na ọnụnọ anụ ahụ site n'ịkwado nkwekọrịta dijitalụ, nke a webatara dịka ebe mbụ ha na-eji mkpanaka arụ ọrụ ọhụrụ. A na-eji ụdị ire ahịa dabere na ụgwọ ọrụ iji mụba ma mmekọrịta ndị ahịa miri emi ma na-arụ ọrụ nke ire ahịa nke ọma.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Nextgen Sme Ọrụ Bụ Isi: Ahụmịhe Nnabata Ndị Ahịa Phygital bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Nha & Mkpuchi: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Mkpado: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Teknụzụ Mmepụta: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Ịma Aka Imepụta: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Nchọpụta: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Mkpali: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Oge Ọrụ: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patentị: Copyrights belong to Akbank T.A.Ş, 2026.
Ndị Otu: Service Design and Process Development Team, Staff Channel Design Team
Asụsụ Foto: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.