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Central Rat Race Ọrụ Ebere nke Oval Design Ltd

Ihe emepụtara bụ Central Rat Race Ọrụ Ebere nke Oval Design Ltd bụ onye meriri a na-asọpụrụ nke ukwuu nke 2018 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Mmemme na Ihe Omume.


BronzMmemme· 2018

Central Rat Race Ọrụ Ebere

nke Oval Design Ltd

Onye Ahịa: Central Rat Race

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Mmemme

24,122

Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #62160

Agba

Nhazi a

Maka Central Rat Race Ọrụ Ebere

Ọrụ njem a bụ ịgba ọsọ enyemaka site n'iji okporo ụzọ, àkwà mmiri ụkwụ na ụzọ ije nke ụlọ azụmaahịa, nke nwere usoro ịnyefe ọsọ asatọ iji gosipụta asọmpi ọrụ nke ndị ọrụ ọfịs n'obodo ukwu. Emere ọsọ a dịka mmepụta obere ihe nlere anya nke njem ọrụ site na ọkwa gụsịrị akwụkwọ rue ọkwa njikwa dị elu. Usoro ịnyefe ọsọ a gosipụtara ọnwụnwa na nsogbu dị n'ebe ọrụ na-aga ọsọ ọsọ. Ihe ọzọ pụrụ iche bụ egwuregwu mmega ahụ abụọ buru ibu n'ụdị wheel oke na-agba na ọnya oke nke edobere n'etiti mpaghara azụmaahịa ka ọha mmadụ nwee ahụmịhe ihe ọ dị ka oke.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

Central Rat Race Ọrụ Ebere meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na Central Rat Race Ọrụ Ebere ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. Central Rat Race Ọrụ Ebere na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche
This event aimed at strengthening client's brand identity. In fulfilling this mandate, it was designed as a mini-scene recreation of a corporate ladder from graduates to senior executives in the form of an obstacle-ridden course. It made use of streets, footbridges and walkways connecting with the client's buildings to form 8 legs with obstacles and challenges to symbolize the challenges people face in the business world. Two large-scale fitness games were installed in a form of rat running wheel and rat trap in the heart of CBD for the public to taste the race excitement.
Nha & Mkpuchi
Giant inflatable maze with total 42 densely erected inflatable pillars and a 4m x 4m balloon floating overhead (Dimension: 21m x 10m)

2-way inflatable up and down tunnel covered with net (Dimension: 21m x 5.2m)

Inflatable platform with horizontal inflatable rolls fixed on top (Dimension: 11m x 8m)
Mkpado
charity, race, obstacle, fun, costume, street activity, public activity
Teknụzụ Mmepụta
Due to safety concern, most of the obstacles were made of giant inflatables, the most significant one was the maze with 42 densely erected inflatable pillars. All were donated to NGOs for good cause after the event. The rat-running wheel and the rat trap were tailor-made to human scale and connected to a digital meter for counting the speed and stroke. The numbers of times the contestant ran and pushed were converted into the amount of charity donations. High technology such as virtual reality and augmented reality was also used in workshops before the race to boost enrollment and add fun.
Ịma Aka Imepụta
The top challenge was safety as the race took place along major roads and inside office buildings. The second was setting up approximately 3000 pieces of props, decoration materials and equipment within 8 hours to avoid prolonged disruptions to traffic.
The time challenge had been overcome by staggering the construction works according to the road closure schedule and seamless collaboration of a 150-crew strong team. To ensure safety, inflatable structures were used. On event day, 400 race assistants were posted to alert participants of potentially hazards.
Nchọpụta
"Rat race" is an endless, self-defeating, or pointless pursuit. It conjures up the image of lab rats racing through a maze to get the cheese much like society racing to get ahead financially. It is a true reflection of the white collars in Hong Kong. The event was inspired by the "Great Bull Run" in US and the Rat . With the concerns of rapid raise on the mental disorders or stress-caused health problems, this event was designed to raise the awareness of mental health and the vital of work-life balanced lifestyle.
Mkpali
A rat race is an endless and pointless pursuit which conjures up the image of lab rats racing through a maze to get the cheese much like society racing to get ahead financially. The Central Rat Race held at the commercial hub of Hong Kong built on the concept of white collars in pursuit of their dreams among the cut-throat competition of the business world. The charity event raises funds to support the work of mental-illness sufferers, and make use of design solutions to arouse social awareness of the importance of striking a work life balance in a fast-paced city like Hong Kong.
Oge Ọrụ
A series of activities celebrating the 10th anniversary was started in Jun 2015, including display of two giant fitness game - a rat running wheel and a rat trap - to promote fitness for all and display of 10 Mr Rat and 10 Jr Rat giant figures. An exhibition of previous races was held at the same place. The kick-off announced the Jr Rat Costume Design Competition for children. In mid-Jun, a press conference launched the 10th Central Rat Race. In Aug, 10 Jr Rat figures were refitted with the winning costume design and to be displayed around. The race was held on 25 Oct in the heart of Central CBD.
Usoro Ọrụ
The night before the race, a large part of the CBD had been transformed into a rat-track of some 2.5 km within 8 hours. More than 400 participants dressing up in creative costumes with briefcases crawled under fences and dashed around major gangways and office buildings in the event. The colorful gigantic props, clowns, cheerleading teams, strong upbeat music, live commentaries drew a huge crowd of on-lookers who also joined in cheering the contestants. The result was an exhilarating, yet safe, an event that was as much a carnival as an obstacle relay race, and all for a good cause too.
Ndị Otu
Creative Director: Dennis Wong
Design Director: Dominic Kam
3D Designer: Hailey Wu
3D Designer: Eunice Leung
Graphic Designer: Vic Chan
Graphic Designer: Roger Kwong
Asụsụ Foto
Photo Credits: Oval Design Ltd., 2015
Video Credits: Oval Design Ltd., 2015

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