East Side Biya Nka Italian nke Roberto Terrinoni

Ihe emepụtara bụ East Side Biya Nka Italian nke Roberto Terrinoni bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Bronz na Udi Asọmpi Nhazi Ngwungwu.

BronzNgwungwu· 2020

East Side Biya Nka Italian

nke Roberto Terrinoni

Onye Ahịa: Roberto Terrinoni

Onye Meriri Ihe Nrite A' Design Award nke Bronz na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #88185

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka East Side Biya Nka Italian

Biya biya na obere obodo dị na etiti Italytali, biya ọ bụla nwere akụkọ, a na-akọ akụkọ ọ bụla na aha ya. Nakwa dị ka onye mara mma na nke dịgasị iche, usoro ihe omimi na-enye ohere itinye ụfọdụ ihe a na-ahụ anya nke na-egosipụta njirimara nke ngwaahịa ahụ, dị ka e zoro aka na aha aha ahụ, na akwụkwọ bekee na ihe ndị e ji eme ya. Ejiri akara ngosi, nke na-anọchi anya njirimara ụlọ ọrụ, na-adabere n'ụdị dị mfe. Emeputara udi ihe a na ebe ndi mmadu aha ya na ndi eji ama ihe na emeputa ihe nile n’ile anya.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Bronz

East Side Biya Nka Italian meriri A' Design Award nke Bronz, nnabata dị oke ugwu e nyere design ndị pụtara ìhè nke a ma ama maka nzụlite ihe, ọgụgụ isi na nghọta. Ndị meriri na Bronz bụ ihe e mere nke ndị nwere nka nke ukwuu ma dị mma n'imepụta nke na-egosi ahụmahụ buru ibu, echiche na ọgụgụ isi nke ndị designer ha. A na-atụ anya na East Side Biya Nka Italian ga-abụ ihe a na-asọpụrụ nke ukwuu, a na-eto na a hụrụ n'anya, nke dị oke ọrụ ma dị ọhụrụ. Design a meriri A' Design Award nke Bronz na-agụnye ụzọ kacha mma n'ime nka, sayensị, design na teknụzụ, ma dị mma nke ukwuu maka nlebara anya ya n'obere ihe. East Side Biya Nka Italian na-emezu mkpa nke ọma, na-emetụ ọchịchọ aka, na-adọrọ mmetụta obi ma na-adọta ọchịchọ ịmara.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Nha & Mkpuchi: 8,5x9 cm
Mkpado: beer, collage, packaging, label, italy,
Teknụzụ Mmepụta: Paper, off-set print, screen printing polishing
Ịma Aka Imepụta: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Nchọpụta: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Mkpali: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Oge Ọrụ: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Usoro Ọrụ: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Asụsụ Foto: video by east side brewing