Songhua River Rice Ngwunye Osikapa nke 33 and Branding Co., Ltd.

Ihe emepụtara bụ Songhua River Rice Ngwunye Osikapa nke 33 and Branding Co., Ltd. bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaọcha na Udi Asọmpi Nhazi Ngwungwu.

ỌlaọchaNgwungwu· 2020

Songhua River Rice Ngwunye Osikapa

nke 33 and Branding Co., Ltd.

Onye Ahịa: Sourceage

Onye Meriri Ihe Nrite A' Design Award nke Ọlaọcha na Udi Ngwungwu

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Onye Meriri Onyinye A Kwadoro

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Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka Songhua River Rice Ngwunye Osikapa

Songhua River Rice, bụ ngwaahịa osikapa nwere nnukwu njedebe n'okpuru nri nri SOURCEAGE. Ka ememme ọdịnala oge ọdịnala - oge ezumike mmiri na-abịaru nso, ha na-echepụta ya site na ngwaahịa osikapa mara mma dị ka onyinye nye ndị ahịa nke onyinye a na-eme n'oge opupu ihe ubi, yabụ, iji kọwaa izugbe ekwesiri ime ka ememme ememe mmiri, na-egosipụta ihe ọdịnala ọdịnala ndị China. na ezigbo ọ pụtara.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaọcha

Songhua River Rice Ngwunye Osikapa meriri A' Design Award nke Ọlaọcha, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa kachasị elu, mara mma ma na-eju anya. Ndị meriri na Ọlaọcha bụ ọrụ na-egbu maramara nke ukwuu ma dị oke nzụlite nke na-egosi ọmarịcha ihe ọmụma, talent na nghọta nke ndị designer ha. A na-atụ anya na Songhua River Rice Ngwunye Osikapa ga-abụ ọrụ dị ịtụnanya, ihe nlereanya, nke dị oke ọrụ ma dị omimi n'ihe ọhụrụ. Design a meriri A' Design Award nke Ọlaọcha bụ ihe e mepụtara dị oke ịrịba ama, nke a na-eto nke na-erite uru ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. Songhua River Rice Ngwunye Osikapa bụ ihe e kere eke ọtụtụ ndị na-ekwo ekworo ya nke na-akpali ọchịchọ, na-eweta mmetụta ọma ma na-akpali ịtụnanya.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Nha & Mkpuchi: Width 210mm x Depth 40mm x Height 160mm
Mkpado: Package，China，Rice，Food，Festival，Cultural
Teknụzụ Mmepụta: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Ịma Aka Imepụta: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Nchọpụta: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Mkpali: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Oge Ọrụ: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Usoro Ọrụ: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patentị: Copyrights belong to 33 and branding, 2019.
Ndị Otu: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Asụsụ Foto: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.