World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports nke Kenneth Nienhuser

Ihe emepụtara bụ World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports nke Kenneth Nienhuser bụ onye meriri a na-asọpụrụ nke ukwuu nke 2020 Ihe Nrite A' Design Award nke Ọlaedo na Udi Asọmpi Nhazi Mmemme na Ihe Omume.

ỌlaedoMmemme· 2020

World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports

nke Kenneth Nienhuser

Onye Ahịa: Eidetic Marketing

Onye Meriri Ihe Nrite A' Design Award nke Ọlaedo na Udi Mmemme

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Onye Meriri Onyinye A Kwadoro

Nyochaa Ọnọdụ Onyinye maka #93904

Gaa Saịtị Lee na A' Design Award Akụkọ Mgbasa Ozi Akara Onyinye

Agba

Nhazi a

Maka World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports

World Cyber Games 2019 Xi'an bụ ememme egwuregwu esports e mere ụbọchị anọ n'ụlọ ngosi ihe dị na Xi'an, China. Ememme a were mita skwea 30,000 ma kpọkọta ndị egwuregwu 504 sitere na mba 33. Nhazi ya dabere n'ụdị cube nke akara ngosi ememme ahụ. E tinyere isi ntụpọ, akụkụ na ihu nke cube ahụ n'ogbo ihe ngosi, n'akara ndụmọdụ na ngwa ahịa. E wuru cube guzoro n'otu akụkụ ya dị ka ihe ncheta LED n'ámá etiti. E hazipụtara ụzọ, ogbo ihe ngosi na akụrụngwa iji duzie mmegharị ndị ọbịa. Mmemme ahụ gụnyere asọmpi, ememme mmeghe, ememme egwu na ememme cosplay.

Nkwanye Ugwu

Maka Ihe Nrite A' Design Award nke Ọlaedo

World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports meriri A' Design Award nke Ọlaedo, nnabata dị oke ugwu e nyere design ndị dị n'ọkwa mbụ, dị ịtụnanya ma pụtara ìhè. Ndị meriri na Ọlaedo bụ ihe e kere eke dị oke ọhụrụ, nwere ọhụụ ma na-egbu maramara nke na-egosipụta ọgụgụ isi, amamihe na nka nke ndị designer ha. A na-atụ anya na World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports ga-abụ ihe e mepụtara kacha enweta otuto, na-edu ọnọdụ ma bụrụ ihe ncheta nke na-enye uru na-adịbeghị mgbe ọ bụla. Design a meriri A' Design Award nke Ọlaedo bụ ọrụ dị ebube, a na-asọpụrụ nke na-erite uru buru ibu ma na-ebuga oke nka, sayensị, design na teknụzụ n'ihu. World Cyber Games 2019 Xi'an Ememme Egwuregwu Esports na-eweta mmetụta ọchịchọ siri ike, na-akpali agụụ, na-akwado nzụlite ihe ma na-adọrọ anyị adọrọ.

N'azụ Nhazi a

Ngwugwu Mgbasa Ozi

Nkwurịta okwu, ndị otu na nkọwa teknụzụ nke onye nhazi nyere.

Àgwà Pụrụ Iche: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Nha & Mkpuchi: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Mkpado: game, eSports, WCG, World cyber games, festival
Teknụzụ Mmepụta: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Ịma Aka Imepụta: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Nchọpụta: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Mkpali: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Oge Ọrụ: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Usoro Ọrụ: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Ndị Otu: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung