Hönnunarverkið Wen Niang Flaska fyrir gult hrísgrjónavín eftir Tiger Pan er hávirt verðlaunaverk sem hlaut hin virtu 2020 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.
GullUmbúðir· 2020
Wen Niang Flaska fyrir gult hrísgrjónavín
eftir Tiger Pan
Viðskiptavinur: Shenzhen Wanshengtang Industry Co., Ltd
Handhafi A' Design Award í gulli í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #101157Hönnunin
Um Wen Niang Flaska fyrir gult hrísgrjónavín
Wen Niang er umbúðahönnun fyrir kínverskt gult hrísgrjónavín. Flaskan er úr gleri, en flest gult hrísgrjónavín er pakkað í keramik. Gleryfirborðið gefur gljáa og áferð. Trana með útbreidda vængi er upphleypt á öxl flöskunnar og nær yfir meira en 320 gráður af yfirborðinu. Tranan skipar háan sess í austurlenskri menningu, þar sem hún táknar heilindi, glæsileika, heilbrigði og langlífi. Flaskan er 90 millimetrar í þvermál og 260 millimetrar á hæð. Nútímalegu formi hennar er ætlað að vekja áhuga yngri neytenda.
Viðurkenningin
Um A' Design Award í gulli
Wen Niang Flaska fyrir gult hrísgrjónavín vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Wen Niang Flaska fyrir gult hrísgrjónavín sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Wen Niang Flaska fyrir gult hrísgrjónavín skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Stærðir og umbúðir
- Diameter: 90mm
Height:260mm - Merki
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Framleiðslutækni
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Hönnunaráskorun
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Rannsóknir
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Innblástur
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Lengd verkefnis
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Verkflæði
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Liðsmenn
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Myndheimildir
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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