Hönnunarverkið Cut and Paste Vörumerki eftir Lisa Winstanley er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
GullGrafík· 2021
Cut and Paste Vörumerki
eftir Lisa Winstanley
Viðskiptavinur: Lisa Winstanley
Handhafi A' Design Award í gulli í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #103530Hönnunin
Um Cut and Paste Vörumerki
Þessi verkfærakista, Cut and Paste: Preventing Visual Plagiarism, fjallar um efni sem getur haft áhrif á alla í hönnunariðnaðinum og samt er sjónræn ritstuldur efni sem sjaldan er rætt. Þetta gæti stafað af tvíræðni milli þess að taka tilvísun úr mynd og afrita úr henni. Þess vegna, það sem þetta verkefni leggur til er að vekja athygli á gráu svæðunum í kringum sjónræn ritstuld og setja þetta í fremstu röð í samtölum um sköpunargáfu.
Viðurkenningin
Um A' Design Award í gulli
Cut and Paste Vörumerki vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Cut and Paste Vörumerki sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Cut and Paste Vörumerki skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Stærðir og umbúðir
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Merki
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Framleiðslutækni
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Hönnunaráskorun
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Rannsóknir
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Innblástur
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Lengd verkefnis
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Verkflæði
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Einkaleyfi
- Copyrights belong to Lisa Winstanley, 2020
- Liðsmenn
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Myndheimildir
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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