Lazarus Effekt Herferðarmyndskreytingar eftir Lara Wilkin

Hönnunarverkið Lazarus Effekt Herferðarmyndskreytingar eftir Lara Wilkin er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2021

Lazarus Effekt Herferðarmyndskreytingar

eftir Lara Wilkin

Viðskiptavinur: Lara Wilkin

Handhafi A' Design Award í bronsi í flokknum Grafík

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Hönnunin

Um Lazarus Effekt Herferðarmyndskreytingar

Lazarus Effekt er safn herferðarmyndskreytinga sem búnar voru til fyrir þvermiðlaða vitundarvakningarherferð um Lazarus-áhrifin. Lazarus-áhrifin, hugtak sem steingervingafræðingurinn David Jablonski setti fram, lýsa endurfundinni lífveru sem áður var talin týnd eða útdauð. Myndskreytingarnar sýna plöntur og dýr sem hafa fundist á ný. Hver mynd er teiknuð sem svarthvít vektorgrafík og er ríkuleg í smáatriðum, svo áhorfendur geta uppgötvað meira við lengri skoðun. Stóru prentmyndirnar virka sem sjónrænn lykill sem tengir saman veggspjöld, bæklinga, borða og upplýsingagrafík.

Viðurkenningin

Um A' Design Award í bronsi

Lazarus Effekt Herferðarmyndskreytingar vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Lazarus Effekt Herferðarmyndskreytingar sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Lazarus Effekt Herferðarmyndskreytingar fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Stærðir og umbúðir: main illustration 32000 mm / 23428 mm
Merki: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Framleiðslutækni: Drawn layout and adobe illustrator vectors
Hönnunaráskorun: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Rannsóknir: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Innblástur: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Lengd verkefnis: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Verkflæði: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Liðsmenn: Lara Wilkin
Myndheimildir: Lara Wilkin