Spiderweb Key Visual eftir Mateus Morgan de Aguiar

Hönnunarverkið Spiderweb Key Visual eftir Mateus Morgan de Aguiar er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Tölvugrafík, þrívíddarlíkön, áferðir og myndgerð.

GullTölvugrafík· 2021

Spiderweb Key Visual

eftir Mateus Morgan de Aguiar

Viðskiptavinur: Morgan Studio

Handhafi A' Design Award í gulli í flokknum Tölvugrafík

75,334

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #115823

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Spiderweb Key Visual

Meginhugmyndin var að búa til eitthvað sem vekur alla athygli á vörunni, nota færri þætti og hægt er og skapa um leið einhver tengsl við markhópinn. Vefþátturinn vísar einnig til grips skósins og villtra eðlis hans, sem færir vörunni persónugervingu. Stemningin sendir einnig frá sér tækni sem er til staðar á skókjarnanum og smá dulrænu tungumáli sem fylgir kóngulóarvefnum sem einnig táknar skósólagripið.

Viðurkenningin

Um A' Design Award í gulli

Spiderweb Key Visual vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Spiderweb Key Visual sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Spiderweb Key Visual skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Stærðir og umbúðir: Width 5000px x Height 3488px 300dpi
Merki: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Framleiðslutækni: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Hönnunaráskorun: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Rannsóknir: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Innblástur: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Lengd verkefnis: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Verkflæði: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Liðsmenn: Mateus Morgan
Caique Fernando