Prow Thai Vörumerkjahönnun og umbúðahönnun eftir Piti Amornlertwattana

Hönnunarverkið Prow Thai Vörumerkjahönnun og umbúðahönnun eftir Piti Amornlertwattana er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2021

Prow Thai Vörumerkjahönnun og umbúðahönnun

eftir Piti Amornlertwattana

Viðskiptavinur: Prow Thai

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Litir

Hönnunin

Um Prow Thai Vörumerkjahönnun og umbúðahönnun

Hönnunin miðar að því að skapa ferska og nútímalega ímynd fyrir Prow Thai, vörumerki fyrir hreina kókoshnetuolíu og snyrtivörur sem stofnað var af landbúnaðarmönnum í suðurhluta Tælands. Innblásin af náttúrulegu formi kókoshnetu, eru umbúðirnar með punktamynstri og björtu litaspjaldi sem endurspegla handverk og kraftmikið eðli vörunanna. Heildarlitatóninn í hvítu, sem minnir á kókoskjöt, táknar hreinleika, snyrtimennsku og lífrænt eðli vörumerkisins.

Viðurkenningin

Um A' Design Award í silfri

Prow Thai Vörumerkjahönnun og umbúðahönnun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Prow Thai Vörumerkjahönnun og umbúðahönnun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Prow Thai Vörumerkjahönnun og umbúðahönnun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Stærðir og umbúðir: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Merki: branding, packaging, virgin coconut oil, cosmetic, lotion
Framleiðslutækni: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Hönnunaráskorun: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Rannsóknir: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Innblástur: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Lengd verkefnis: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Verkflæði: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Myndheimildir: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com