Mminni Umbúðir fyrir áfengan drykk eftir Wen Liu, Qiumin Chen and Weijie Kang

Hönnunarverkið Mminni Umbúðir fyrir áfengan drykk eftir Wen Liu, Qiumin Chen and Weijie Kang er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2021

Mminni Umbúðir fyrir áfengan drykk

eftir Wen Liu, Qiumin Chen and Weijie Kang

Viðskiptavinur: Changyu

Handhafi A' Design Award í gulli í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Mminni Umbúðir fyrir áfengan drykk

Mminni er umbúðahönnun fyrir brandí sem er ætlað ungum neytendum. Settið inniheldur grunnvín, blandað vín og hóp af blöndunarverkfærum, þannig að hægt er að útbúa persónulegt bragð án þess að kaupa aukavörur. Bókstafurinn X stendur fyrir hið óþekkta og opna möguleika, og litir eru notaðir til að færa vöruna frá hefðbundnu útliti brandís. Flöskurnar eru úr gleri með skreytingarbrennsluferli og kassinn er mótaður úr plasti. Settið mælist 198,8 sinnum 122,8 sinnum 122,8 millimetrar.

Viðurkenningin

Um A' Design Award í gulli

Mminni Umbúðir fyrir áfengan drykk vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Mminni Umbúðir fyrir áfengan drykk sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Mminni Umbúðir fyrir áfengan drykk skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Stærðir og umbúðir: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Merki: X-lab, unknown, exploration, fashion, interaction, mixing
Framleiðslutækni: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Hönnunaráskorun: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Rannsóknir: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Innblástur: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Lengd verkefnis: 2020.02~2020.05 Shenzhen, China
Verkflæði: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Liðsmenn: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang