Quix Vörumerki eftir Anja Zambelli Colak

Hönnunarverkið Quix Vörumerki eftir Anja Zambelli Colak er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2021

Quix Vörumerki

eftir Anja Zambelli Colak

Viðskiptavinur: Zambelli Brand Design

Handhafi A' Design Award í silfri í flokknum Grafík

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #120357

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Quix Vörumerki

Quix er vörumerki fyrir sjálfsafgreiðslusjálfsala sem bjóða upp á heita og kalda drykki og snarl. Vörumerkið notar liti, áferð og form sem sótt eru í ítalska menningu og heiðrar gullöld ítallskrar hönnunar. Örlítið gamaldags yfirbragð kallar fram Dolce Vita-árin og vekur upp ítalska kaffimenningu. Kaffibollar og veggspjöld eru prentuð í CMYK-litum með offset-tækni, en sjálfsalarnir eru merktir með prentuðum filmum. Hönnunin breytir stuttu kaffihléi í rólega sjónræna upplifun.

Viðurkenningin

Um A' Design Award í silfri

Quix Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Quix Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Quix Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Stærðir og umbúðir: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Merki: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Framleiðslutækni: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Hönnunaráskorun: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Rannsóknir: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Innblástur: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Lengd verkefnis: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Verkflæði: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.