Yanjing White Beer Bjórumbúðir eftir Gen Xu and Feihu Han

Hönnunarverkið Yanjing White Beer Bjórumbúðir eftir Gen Xu and Feihu Han er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2021

Yanjing White Beer Bjórumbúðir

eftir Gen Xu and Feihu Han

Viðskiptavinur: Beijing Yanjing Brewery Co.,Ltd.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Hönnunin

Um Yanjing White Beer Bjórumbúðir

Yanjing White Beer er umbúðahönnun fyrir bjór í flöskum og dósum. Grafíkin sameinar kínverska og þýska menningartilvísun, með litum sóttum úr þýskum knattspyrnubúningi og myndum af malti og humlum sem virðingarvottur til Þýskalands, upprunalands hveitibjórs. Skjaldarlaga titilskilti dregur fram vörunafnið og heldur útlitinu í jafnvægi. Dósin er í stærð sem hæfir meðalstórum lófa fyrir öruggt grip, og keilulaga flaskan má grípa á hvaða hæð sem er. Flaskan er úr endurvinnanlegu gleri og dósin úr endurvinnanlegu áli.

Viðurkenningin

Um A' Design Award í bronsi

Yanjing White Beer Bjórumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Yanjing White Beer Bjórumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Yanjing White Beer Bjórumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Stærðir og umbúðir: 67.4*67.4*248mm, 54*54*170mm
Merki: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Framleiðslutækni: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Hönnunaráskorun: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Rannsóknir: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Innblástur: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Lengd verkefnis: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Verkflæði: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Liðsmenn: Feihu Han
Gen Xu
Da Wu