Support Small Business Plakat eftir Min Huei Lu

Hönnunarverkið Support Small Business Plakat eftir Min Huei Lu er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2021

Support Small Business Plakat

eftir Min Huei Lu

Viðskiptavinur: Gong cha

Handhafi A' Design Award í bronsi í flokknum Grafík

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Litir

Hönnunin

Um Support Small Business Plakat

Þessi mynd er að reyna að styðja við staðbundna veitingastaði í samfélaginu, upplifun sem margir misstu af í sóttkví. Hönnuðurinn hefur það að markmiði að vekja löngun fólks í te og matarpörun þegar það pantar matarboð og sýna hvernig frábær matarupplifun lítur út. Markmiðið er að gera vörumerkið einstakt, skapandi og hágæða sem táknar sál og hlutverk vörumerkisins á úrvals drykkjarvörumarkaði.

Viðurkenningin

Um A' Design Award í bronsi

Support Small Business Plakat vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Support Small Business Plakat sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Support Small Business Plakat fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take out, helping local restaurants while also providing individuals with a great eating experience at home.
Stærðir og umbúðir: Poster: 8.5"x11"
Instagram: 1080px X 1080px
Facebook/Website Banner: 820 px X 312 px
Merki: Visual design, illustration, food, drinks, boba tea
Framleiðslutækni: Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
Hönnunaráskorun: Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
Rannsóknir: Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
Innblástur: Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in-turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
Lengd verkefnis: The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
Verkflæði: Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
Myndheimildir: Image #1,2,3,4,5: Photographer: Gong cha USA CA, LLC
Creator: Min Huei Lu ( Gong cha USA CA/ Lead Graphic designer ), Support small business, 2020.