Hönnunarverkið Rikchari Kaffiumbúðir eftir Planetario er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.

JárnUmbúðir· 2021

Rikchari Kaffiumbúðir

eftir Planetario

Viðskiptavinur: Rikchari Packaging by Planetario

Handhafi A' Design Award í járni í flokknum Umbúðir

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Litir

Hönnunin

Um Rikchari Kaffiumbúðir

Rikchari er umbúðahönnun fyrir perúskt kaffimerki sem leggur áherslu á sjálfbærni og samfélagslega ábyrgð. Nafnið Rikchari þýðir „vakna“ á quechua-máli, og bókstafurinn C myndar útlínu sem gefur til kynna bæði kaffibaun og auga. Umbúðirnar fylgja hönnun merkisins, sem notar leturgerð innblásna af rúmfræðilegum formum Inkaveldisins í Perú, þekkt sem Tocapu. Kaffið er ræktað í Chirinos, í norðurhluta Perú, í 1700 metra hæð yfir sjávarmáli. Hönnunin kynnir kaffið sem lífræna vöru með samfélagslegan tilgang.

Viðurkenningin

Um A' Design Award í járni

Rikchari Kaffiumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Rikchari Kaffiumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Rikchari Kaffiumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
Stærðir og umbúðir: Dimension: 160 mm x 240 mm / Weight: 250 grams
Merki: design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
Framleiðslutækni: This design was done digitally with Adobe programs. Physical proofing was also done to check details.
Hönnunaráskorun: As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.

Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design.
Rannsóknir: The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.

The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality.
Innblástur: The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
Lengd verkefnis: The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
Liðsmenn: Creative Director: Pedro Alayza Maccera
Account Director: Eddy Alarcón Herrera
Account Coordinator: Sandra Benavente Velando
Art Director: Kevin Huarac Romero
Graphic Designer: Renato Romero Saenz