Hönnunarverkið The Book That Grew Beitarleiðarvísir eftir Fabiano Dalmacio er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í platínu verðlaun í keppnisflokknum Myndlist og listaverkauppsetningar.
PlatínaMyndlist· 2021
The Book That Grew Beitarleiðarvísir
eftir Fabiano Dalmacio
Viðskiptavinur: Rothco, part of Accenture Interactive
Handhafi A' Design Award í platínu í flokknum Myndlist
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Um The Book That Grew Beitarleiðarvísir
Bókin sem óx er beitarleiðarvísir gerður fyrir bændur á Írlandi. Bókin kynnir tíu lexíur og tíu hagnýt ráð sem ætlað er að bæta sjálfbærni og arðsemi. Skrefin tíu leiða bændur að tíu umferðum grasbeitar á hverju ári og uppskeru upp á tíu tonn af grasi á hektara. Hver síða, hvert orð og hver skýringarmynd var mótuð af lifandi grasrótum sem leiddar voru eftir rásum yfir margra vikna vaxtartímabil. Flókin búskaparferli eru útskýrð með sérhönnuðum táknum og útbrjótanleg síða geymir táknalykilinn.
Viðurkenningin
Um A' Design Award í platínu
The Book That Grew Beitarleiðarvísir vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. The Book That Grew Beitarleiðarvísir sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. The Book That Grew Beitarleiðarvísir er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Stærðir og umbúðir
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Merki
- book, design, Ireland, grass, farming, bank
- Framleiðslutækni
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Hönnunaráskorun
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Rannsóknir
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Innblástur
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Lengd verkefnis
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Verkflæði
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Liðsmenn
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Myndheimildir
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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