Smartmoov Vörumerkjaímynd eftir Ricardo Filipe Lopes da Silva

Hönnunarverkið Smartmoov Vörumerkjaímynd eftir Ricardo Filipe Lopes da Silva er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2023

Smartmoov Vörumerkjaímynd

eftir Ricardo Filipe Lopes da Silva

Viðskiptavinur: Smartmoov

Handhafi A' Design Award í járni í flokknum Grafík

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Litir

Hönnunin

Um Smartmoov Vörumerkjaímynd

Helstu kostir þessa viðskiptalíkans eru hreyfanleiki og aðlögun rekstrarins. Frumkvöðullinn getur aðlagað fyrirtæki sitt að sveigjanlegri og hreyfanlegri lausn og þannig aukið útbreiðslu rekstrarins á markaðnum. Vörumerkið endurspeglar þessi gildi á kraftmikinn og framúrstefnulegan hátt í gegnum samræmt sjónrænt kerfi, sem er ætlað að veita markhópnum innblástur.

Viðurkenningin

Um A' Design Award í járni

Smartmoov Vörumerkjaímynd vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Smartmoov Vörumerkjaímynd sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Smartmoov Vörumerkjaímynd er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Stærðir og umbúðir: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Merki: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Framleiðslutækni: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Hönnunaráskorun: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Rannsóknir: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Innblástur: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Lengd verkefnis: August 2019 to November 2019 in Curitiba, Brazil
Verkflæði: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.