Hönnunarverkið The Treasure of Zbojniks Flöskumiði eftir Sasha Sharavarau er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.
GullUmbúðir· 2022
The Treasure of Zbojniks Flöskumiði
eftir Sasha Sharavarau
Viðskiptavinur: St. Nicolaus (client company); Zbojnicka (brand)
Handhafi A' Design Award í gulli í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #127368Hönnunin
Um The Treasure of Zbojniks Flöskumiði
Fjársjóður Zbojnika er miðahönnun fyrir Zbojnicka ávaxtabrennivín. Zbojnicka á slóvakísku merkir að tilheyra Zbojnik. Zbojnikar voru ræningjar sem tóku þátt í uppreisnum gegn átthagafjötrum, og fólk trúði því að þeir hefðu falið fjársjóði í slóvakísku fjöllunum. Miðinn kynnir brennivínin sem fjársjóð Zbojnika. Fjallið Velky Rozsutec er sýnt efst, og slóvakísk skrautmynstur frá ýmsum landshlutum ramma inn hönnunina. Myndskreytingar í stungustíl eru prentaðar í tveimur litum á mattan rjómalitaðan pappír með mjúkri áferð. Vöruheitið er sett á með gylltri upphleypingu.
Viðurkenningin
Um A' Design Award í gulli
The Treasure of Zbojniks Flöskumiði vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að The Treasure of Zbojniks Flöskumiði sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. The Treasure of Zbojniks Flöskumiði skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Stærðir og umbúðir
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Merki
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Framleiðslutækni
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Hönnunaráskorun
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Innblástur
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Lengd verkefnis
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Verkflæði
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Liðsmenn
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Myndheimildir
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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