Hönnunarverkið Treasured Brew of the Cave Baijiu-flöskuumbúðir eftir Tiger Pan er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2022
Treasured Brew of the Cave Baijiu-flöskuumbúðir
eftir Tiger Pan
Viðskiptavinur: Jiugui Liquor Co., Ltd
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #130922Hönnunin
Um Treasured Brew of the Cave Baijiu-flöskuumbúðir
Treasured Brew of the Cave er umbúðahönnun fyrir kínverskt baijiu. Klassíska pokaformi flöskunnar er haldið, með reipi vafið um hálsinn, á meðan efninu er breytt úr postulíni í gler. Gleryfirborðið bætir við gljáa og áferð og aðgreinir flöskuna frá keramikumbúðum sem önnur vörumerki nota. Fjall er skorið í botninn í fornum kínverskum teiknistíl til að tjá hugmyndina um hellageymslu, aðferð sem Miao-fólkið hefur lengi notað. Flaskan helst hrein og gagnsæ, með töluna sex upphleypta á sér.
Viðurkenningin
Um A' Design Award í silfri
Treasured Brew of the Cave Baijiu-flöskuumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Treasured Brew of the Cave Baijiu-flöskuumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Treasured Brew of the Cave Baijiu-flöskuumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Stærðir og umbúðir
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Merki
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Framleiðslutækni
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Hönnunaráskorun
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Rannsóknir
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Innblástur
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Lengd verkefnis
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Verkflæði
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Liðsmenn
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Myndheimildir
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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