Hönnunarverkið Gregory Donut Kleinuhringjaumbúðir eftir Stora Enso China Packaging er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.
BronsUmbúðir· 2022
Gregory Donut Kleinuhringjaumbúðir
eftir Stora Enso China Packaging
Viðskiptavinur: Stora Enso China Packaging
Handhafi A' Design Award í bronsi í flokknum Umbúðir
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Staðfesta verðlaunastöðu fyrir #130936Hönnunin
Um Gregory Donut Kleinuhringjaumbúðir
Gregory Donut er pappírsbundin umbúðahönnun fyrir kleinuhringi sem seldir eru sem skyndibiti til að taka með sér. Allur sýnilegur pappír er í matvælahæfum gæðaflokki. Ermin er úr sterkbyggðum FBB-pappír, húðuðum með vatnsbundnu mattlakki sem ver blekið og prentuð með sojableki í matvælagæðum. Níutíu gráðu snúningsuppbygging gerir pökkunaraðilanum kleift að forma kassann fljótt, svo hægt er að senda umbúðirnar flatar. Hver kassi rúmar sex kleinuhringi og tvær ermisstærðir henta fyrir sex eða tólf stykki. Dökkblá grafík með myndskreytingum af kleinuhringjum og hveiti minnir á sjómannamenningu.
Viðurkenningin
Um A' Design Award í bronsi
Gregory Donut Kleinuhringjaumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Gregory Donut Kleinuhringjaumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Gregory Donut Kleinuhringjaumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Stærðir og umbúðir
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Merki
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Framleiðslutækni
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Hönnunaráskorun
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Rannsóknir
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Innblástur
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Lengd verkefnis
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Verkflæði
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Einkaleyfi
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Liðsmenn
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li
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