Hönnunarverkið Kind Tea is a Charitable Project Te-umbúðir eftir Viktoriia Korytina er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.
JárnUmbúðir· 2022
Kind Tea is a Charitable Project Te-umbúðir
eftir Viktoriia Korytina
Handhafi A' Design Award í járni í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #131733Hönnunin
Um Kind Tea is a Charitable Project Te-umbúðir
Kind Tea er umbúðahönnun fyrir úrval náttúrulegra tegunda sem seldar eru í þágu góðgerðarverkefnis. Teið er framleitt af tveimur drengjum með Duchenne vöðvarýrnun, og sala þess safnar fé til endurhæfingar þeirra. Umbúðirnar sýna litríka persónu sem endurspeglar gleði bernskunnar. Þrjú bragðafbrigði eru auðkennd með þremur litasamsetningum, svo auðvelt er að þekkja hverja tegund. Hvert bragð er einnig fáanlegt í vetrarútgáfu. Umbúðaformið er 50 gramma poki með merkimiða sem er 100 sinnum 180 millimetrar. Framleiðsla og samsetning voru höfð einföld og hagkvæm, þar sem drengirnir útbúa pakkningarnar sjálfir.
Viðurkenningin
Um A' Design Award í járni
Kind Tea is a Charitable Project Te-umbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Kind Tea is a Charitable Project Te-umbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Kind Tea is a Charitable Project Te-umbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Stærðir og umbúðir
- Format: Sachet with label
50 g
100 mm x 180 mm - Merki
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Framleiðslutækni
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Hönnunaráskorun
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Rannsóknir
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Innblástur
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Lengd verkefnis
- We joined the project in January 2021 and the guys still work for now
- Verkflæði
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Einkaleyfi
- No information
- Liðsmenn
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Myndheimildir
- This project was made by our in-house team of Wishnia agency.
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