Hönnunarverkið Plant Selected Drykkjarumbúðir eftir Blackandgold Shanghai er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.
BronsUmbúðir· 2022
Plant Selected Drykkjarumbúðir
eftir Blackandgold Shanghai
Viðskiptavinur: Yili Group
Handhafi A' Design Award í bronsi í flokknum Umbúðir
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Staðfesta verðlaunastöðu fyrir #134253Hönnunin
Um Plant Selected Drykkjarumbúðir
Plant Selected er umbúðahönnun fyrir úrval jurtadrykkja. Ílátið er PET-flaska húðuð með mattri filmu, 60 mm á breidd, 60 mm á dýpt og 177 mm á hæð. Grænn litur er notaður fyrir sojadrykkinn og blár fyrir hafradrykkinn. Vöruheitið er sett fram með stóru, graffítí-innblásnu ensku letri, og gylltar sojabaunir og hafrar eru samofnar stöfunum. Fulllitaður bakgrunnur myndar sterkan litablokk í hillunni. Kostir vörunnar eru settir neðst til að upplýsa neytendur.
Viðurkenningin
Um A' Design Award í bronsi
Plant Selected Drykkjarumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Plant Selected Drykkjarumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Plant Selected Drykkjarumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Stærðir og umbúðir
- Width 60 mm x Depth 60 mm x Height 177 mm
- Merki
- Packaging, plant-based Beverage, plant milk, China
- Framleiðslutækni
- PET bottle covered with Matte film
- Hönnunaráskorun
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Rannsóknir
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Innblástur
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Lengd verkefnis
- The project started in September, 2020 and the product is launched in March, 2021
- Verkflæði
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Einkaleyfi
- All photos and video credits to blackandgold Shanghai, 2022.
- Liðsmenn
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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