Hönnunarverkið Terra Coffee Roasters Vörumerkjavinna eftir Akihito Shimizu er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í platínu verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
PlatínaGrafík· 2022
Terra Coffee Roasters Vörumerkjavinna
eftir Akihito Shimizu
Viðskiptavinur: Terra Coffee Roasters
Handhafi A' Design Award í platínu í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #134335Hönnunin
Um Terra Coffee Roasters Vörumerkjavinna
Hin bogadregna lógóhönnun, sem byggir á þemanu um ilminn sem streymir frá framleiðsluumhverfinu þar sem kaffibaunirnar eru ræktaðar, tjáir sjónrænt náttúrulega, hágæða kaffiupplifun. Hver vörumerkjamiði inniheldur myndasamsetningu staðbundinna ljósmynda sem tengja saman andlit framleiðenda, uppruna þeirra, umhverfi og neytendur, ásamt grafík sem vekur fram bragðsniðið. Þetta undirstrikar einstaka eiginleika hins fjölbreytta kaffi sem framleitt er á hverju svæði.
Viðurkenningin
Um A' Design Award í platínu
Terra Coffee Roasters Vörumerkjavinna vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Terra Coffee Roasters Vörumerkjavinna sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Terra Coffee Roasters Vörumerkjavinna er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
- Stærðir og umbúðir
- Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm - Merki
- Branding, Coffee, Graphicdesign, Package, Logo, Identity
- Framleiðslutækni
- To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling". - Hönnunaráskorun
- The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness. - Rannsóknir
- In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
- Innblástur
- Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.
The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.
The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers. - Lengd verkefnis
- The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
- Verkflæði
- Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction. - Liðsmenn
- Kiyoshi Uehara
Akihito Shimizu - Myndheimildir
- Photography : Yuma Gamae(Package,PR Tools)
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