DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk eftir Chi Forest

Hönnunarverkið DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk eftir Chi Forest er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2022

DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk

eftir Chi Forest

Viðskiptavinur: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

15,898

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #135611

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk

Bókartexti: DamoWang Taurine orkudrykkur er virkur drykkur sem er kynntur í 250 millilítra járndós. Dósin mælist 65,6 sinnum 91,8 millimetrar og er framleidd með hágljáandi gagnsærri prentun á málm. Myndverkið sýnir persónu innblásna af Chiyou, stríðsmanni úr kínverskri goðafræði, ásamt þumal-upp handabendingu sem gefur til kynna styrk og öryggi. Drykkurinn inniheldur ginseng og goji-ber, hefðbundnar jurtir sem notaðar eru til að endurheimta lífsþrótt. Hin kunnuglega málmdós er þægileg í hendi og kólnar hratt.

Viðurkenningin

Um A' Design Award í bronsi

DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. DamoWang Taurine Energy Drink Aðalhlutverk: Umbúðir fyrir orkudrykk fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Stærðir og umbúðir: 65.6mm x 91.8mm
Merki: Branding, Packaging, Chinese National Tide
Framleiðslutækni: High gloss iron transparent printing can on iron cans.
Hönnunaráskorun: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Rannsóknir: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Innblástur: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Lengd verkefnis: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Verkflæði: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Liðsmenn: Yushu Zhang, Yiqun Tang
Myndheimildir: Yushu Zhang, Yiqun Tang