Sxdesign Primary Function: Vörumerkjaauðkenni eftir Sxdesign

Hönnunarverkið Sxdesign Primary Function: Vörumerkjaauðkenni eftir Sxdesign er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2022

Sxdesign Primary Function: Vörumerkjaauðkenni

eftir Sxdesign

Viðskiptavinur: Sxdesign

Handhafi A' Design Award í silfri í flokknum Grafík

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

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Hönnunin

Um Sxdesign Primary Function: Vörumerkjaauðkenni

Sxdesign er vörumerkjaauðkenni sem búið var til fyrir hönnunarstofu með aðsetur í Peking í Kína. Hvert smáatriði í merkinu fylgir hlutfallinu 1:1.414, sem gefur merkinu þéttlegt og yfirvegað útlit. Lítil myndræn atriði í hornunum minna á gæsalappir og ramma inn rétthyrninga merkisins. Uppröðunin gerir merkið samhverft og gefur til kynna tilvitnun, merkingu og túlkun tungumáls og hugmynda. Með hreyfimyndagerð getur merkið einnig þróast yfir í hið hefðbundna kínverska form á nafni stofunnar, sem tengir saman hefð og nútímahönnun.

Viðurkenningin

Um A' Design Award í silfri

Sxdesign Primary Function: Vörumerkjaauðkenni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Sxdesign Primary Function: Vörumerkjaauðkenni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Sxdesign Primary Function: Vörumerkjaauðkenni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Stærðir og umbúðir: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Merki: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Framleiðslutækni: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Hönnunaráskorun: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Rannsóknir: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Innblástur: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Lengd verkefnis: Fr. November 2021 to January 2022, Beijing, China.
Verkflæði: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Einkaleyfi: Sxdesign
Liðsmenn: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Myndheimildir: Sxdesign