Bank of England Sjónræn heild eftir Matteo Ruisi and Peter McCabe

Hönnunarverkið Bank of England Sjónræn heild eftir Matteo Ruisi and Peter McCabe er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2022

Bank of England Sjónræn heild

eftir Matteo Ruisi and Peter McCabe

Viðskiptavinur: Bank of England

Handhafi A' Design Award í silfri í flokknum Grafík

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Hönnunin

Um Bank of England Sjónræn heild

Að hanna fyrir seðlabanka felur í sér að finna jafnvægi milli tæknilegra og viðkvæmra upplýsinga, efnis unns af starfsfólki, grípandi almennra samskipta og margvíslegra reglugerða. Þetta er ekki auðvelt verkefni og byggir á viðkvæmri innri virkni. Hin nýja heild hefur verið þróuð í samvinnu við þá sem munu nota hana og jafnar alla þætti samskiptanna. Áhersla er lögð á að ná til breiðari almennings með aðgengilegri, viðeigandi, skipulagðri og einkennanlegri nálgun. Þessi lykilsjónarmið hafa verið notuð sem leiðarljós í hönnun fyrir allt sjónrænt efni.

Viðurkenningin

Um A' Design Award í silfri

Bank of England Sjónræn heild vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Bank of England Sjónræn heild sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Bank of England Sjónræn heild er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Stærðir og umbúðir: Not applicable
Merki: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Framleiðslutækni: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Hönnunaráskorun: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Rannsóknir: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Innblástur: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Lengd verkefnis: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Verkflæði: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Liðsmenn: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Myndheimildir: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.