Bank of England Ljósmyndun eftir Matteo Ruisi

Hönnunarverkið Bank of England Ljósmyndun eftir Matteo Ruisi er hávirt verðlaunaverk sem hlaut hin virtu 2022 A' Design Award í bronsi verðlaun í keppnisflokknum Ljósmyndun og ljósmyndavinnsla.

BronsLjósmyndun· 2022

Bank of England Ljósmyndun

eftir Matteo Ruisi

Viðskiptavinur: Bank of England

Handhafi A' Design Award í bronsi í flokknum Ljósmyndun

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Litir

Hönnunin

Um Bank of England Ljósmyndun

Eitt af hlutverkum Englandsbanka er að prenta seðla. Breskir pundseðlar hafa ýmsa eiginleika sem gera þá einstaka. Ljósmyndun seðlanna hefur verið kynnt sem hluti af víðtækara verkefni um sjónræna auðkenningu, en seðla má aðeins endurframleiða samkvæmt ströngum reglum. Ljósmyndirnar, teknar með þysjulinsunni, sýna öryggiseiginleika, persónur og fegurð hönnunar þeirra. Myndirnar hafa verið flokkaðar í 3 flokka: hópa seðla, smáatriði og abstrakt.

Viðurkenningin

Um A' Design Award í bronsi

Bank of England Ljósmyndun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Bank of England Ljósmyndun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Bank of England Ljósmyndun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Stærðir og umbúðir: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Merki: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Framleiðslutækni: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Hönnunaráskorun: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Rannsóknir: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Innblástur: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Lengd verkefnis: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Verkflæði: Images for branded photography can be used on digital and print applications.
Einkaleyfi: Bank of England
Liðsmenn: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Myndheimildir: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell