Altitude Series Vínmiði eftir Yanhui Zhang

Hönnunarverkið Altitude Series Vínmiði eftir Yanhui Zhang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2023

Altitude Series Vínmiði

eftir Yanhui Zhang

Viðskiptavinur: Wuhan Pufine Creative Technology Co., Ltd.

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Litir

Hönnunin

Um Altitude Series Vínmiði

Altitude Series er vínmiði hannaður fyrir vín frá Shangri-La svæðinu og sækir innblástur í fjársjóðskort ævintýrasagna. Miðinn notar hæðarkort til að endurspegla mikla hæð og lága breiddargráðu ræktunarsvæðisins. Hnit og hæðartölur gefa til kynna gæði og flokk hvers víns. Þrír litir vísa til umhverfisins á staðnum, silfur fyrir snjó, blátt fyrir vatn og svart fyrir næturhimininn. Örlítið upphleypt gyllt hnit gera hvern flokk auðþekkjanlegan. Útfjólublá prentun er notuð á sérstakan pappír með fínni bogadreginni áferð sem brýtur ljósið.

Viðurkenningin

Um A' Design Award í silfri

Altitude Series Vínmiði vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Altitude Series Vínmiði sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Altitude Series Vínmiði er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Stærðir og umbúðir: Width: 90MM, height: 95MM
Merki: Shangri-La, treasure, map, poster, wine, packaging design
Framleiðslutækni: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Hönnunaráskorun: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Rannsóknir: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Innblástur: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Lengd verkefnis: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Verkflæði: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Liðsmenn: Creative Director: Xia Ling
Designer: Wang Yang
Myndheimildir: Creative Director: Xia Ling