Stamatakis Bakery Endurmerkjavæðing eftir Antonia Skaraki

Hönnunarverkið Stamatakis Bakery Endurmerkjavæðing eftir Antonia Skaraki er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í gulli verðlaun í keppnisflokknum Umbúðahönnun.

GullUmbúðir· 2023

Stamatakis Bakery Endurmerkjavæðing

eftir Antonia Skaraki

Viðskiptavinur: Stamatakis

Handhafi A' Design Award í gulli í flokknum Umbúðir

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Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Stamatakis Bakery Endurmerkjavæðing

Steingrafsmynd af raunverulegum uppskriftum og minningum heimilis. Þegar elskuðustu bakvörurnar mæta hefðinni, leiðsögumanni bragðanna og helgisiði ánægjunnar, kemur alltaf kvenlíki upp í hugann. Ekta bragð Eugeníu, sem vekur tilfinningaleg minni, handverksuppskriftir hefðarinnar! Eugenía er eins og steingrafsmynd, aldrei eins, aldrei tekin úr móti. Það eru engin mót fyrir Eugeníu því hún er líking móðurinnar.

Viðurkenningin

Um A' Design Award í gulli

Stamatakis Bakery Endurmerkjavæðing vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Stamatakis Bakery Endurmerkjavæðing sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Stamatakis Bakery Endurmerkjavæðing skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Stærðir og umbúðir: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Merki: Rebranding, packaging design, bakery
Framleiðslutækni: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Hönnunaráskorun: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Rannsóknir: There was no research for this project
Innblástur: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Lengd verkefnis: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Verkflæði: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Einkaleyfi: No Patents
Liðsmenn: creative director: Antonia Skaraki
art director: Andreas Deskas
Myndheimildir: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)