Hönnunarverkið Jundao Guiniang Umbúðir fyrir Baijiu eftir Liang Chen er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2023
Jundao Guiniang Umbúðir fyrir Baijiu
eftir Liang Chen
Viðskiptavinur: Shanghai Guijiu Group Co., Limited.
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #142678Hönnunin
Um Jundao Guiniang Umbúðir fyrir Baijiu
Jundao Guiniang er umbúðahönnun fyrir hágæða kínverskt Baijiu brennivín. Sexhyrnda hvíta keramikflaskan er skreytt með hefðbundnu kínversku blekmálverki sem er brennt á með glerungi. Mjúkur blær málverksins gefur til kynna fjöll og fljót og vísar til náttúrulegs umhverfis framleiðslusvæðisins. Gyllingaraðferð dregur upp landslag upprunasvæðisins í fíngerðum lögum. Gyllti tappinn er mótaður sem persónulegt innsigli og má varðveita sem skrautgrip. Hönnunin tjáir kínverska menningu, virðingu fyrir náttúrunni og gildi hefðarinnar.
Viðurkenningin
Um A' Design Award í silfri
Jundao Guiniang Umbúðir fyrir Baijiu vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Jundao Guiniang Umbúðir fyrir Baijiu sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Jundao Guiniang Umbúðir fyrir Baijiu er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- Stærðir og umbúðir
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - Merki
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- Framleiðslutækni
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- Hönnunaráskorun
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- Rannsóknir
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- Innblástur
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- Lengd verkefnis
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- Verkflæði
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- Liðsmenn
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - Myndheimildir
- Creative Director：Chen Liang
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