Tathra Eco Camp Vörumerki eftir Amanda Dempster

Hönnunarverkið Tathra Eco Camp Vörumerki eftir Amanda Dempster er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2023

Tathra Eco Camp Vörumerki

eftir Amanda Dempster

Viðskiptavinur: Amanda Dempster

Handhafi A' Design Award í járni í flokknum Grafík

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Litir

Hönnunin

Um Tathra Eco Camp Vörumerki

Eftir að hafa eyðilagst í hrikalegum skógareldunum í Ástralíu þurfti Tathra Eco Camp táknræna sjálfsmynd sem sagði sögu um endurnýjun, sögu og náttúrulega niðurdýfingu. Eigendurnir leituðu að vörumerkjasvítu sem myndi hetja einstaka sögu landsins á sama tíma og þeir heiðra menningarlega þýðingu þess og skuldbindingu þeirra við vistvæna ferðaþjónustu. Útlit vörumerkisins og birtingarmyndir endurspegla náttúrulega aðdráttarafl búðanna og hylla endurnýjað landslag með helgimynda trjáhringjum og einstöku litasamsetningu sem táknar vöxt, sögu og endurnýjun áfangastaðarins.

Viðurkenningin

Um A' Design Award í járni

Tathra Eco Camp Vörumerki vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Tathra Eco Camp Vörumerki sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Tathra Eco Camp Vörumerki er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Stærðir og umbúðir: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Merki: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Framleiðslutækni: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Hönnunaráskorun: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Rannsóknir: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Innblástur: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Lengd verkefnis: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Verkflæði: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Einkaleyfi: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Liðsmenn: Amanda Dempster
Myndheimildir: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)