Hönnunarverkið Spot On Gagnvirk Ljósuppsetning eftir Responsive Spaces and Michael Holzer er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í gulli verðlaun í keppnisflokknum Uppsetningahönnun.
GullUppsetning· 2023
Spot On Gagnvirk Ljósuppsetning
eftir Responsive Spaces and Michael Holzer
Viðskiptavinur: Creative Region / City of Linz
Handhafi A' Design Award í gulli í flokknum Uppsetning
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #144465Hönnunin
Um Spot On Gagnvirk Ljósuppsetning
Tómir búðargluggar eru leiðinlegir. Sérstaklega vegna Covid-19 heimsfaraldursins urðu tómir búðargluggar enn brýnna mál fyrir borgina Linz. En sérstaklega, á frábærum stöðum um alla borg, þá eru þessi rými líka ónotuð kynningarsvæði sem hægt er að nýta vel á meðan. Þess vegna er þessi einstaka búðargluggauppsetning og hugmyndin um "Spot On" á bak við það voru þróaðar. Gagnvirkar ljósainnsetningar breyta tómum gluggum í grípandi og óvenjulegt listaverk, en bjóða jafnframt fyrirtækjum á staðnum dýrmætt tímabundið svið. Við. Ást. Linz.
Viðurkenningin
Um A' Design Award í gulli
Spot On Gagnvirk Ljósuppsetning vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Spot On Gagnvirk Ljósuppsetning sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Spot On Gagnvirk Ljósuppsetning skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
- Stærðir og umbúðir
- The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
- Merki
- interactive installation, light installation, mobile interface, shop window, art installation, digital installation
- Framleiðslutækni
- The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website. - Hönnunaráskorun
- It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
- Rannsóknir
- As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
- Innblástur
- The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.
WE. LOVE. LINZ. - Lengd verkefnis
- Since August 2021 in Linz
- Verkflæði
- As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
- Liðsmenn
- Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner - Myndheimildir
- Photo Credits: Responsive Spaces
Video Credits: Eyup Kus
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