Hönnunarverkið Portal Beoplay Auglýsingaherferð eftir Kutuko Studio er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í platínu verðlaun í keppnisflokknum Kvikmynda-, myndbanda- og teiknimyndahönnun.
PlatínaKvikmynd· 2023
Portal Beoplay Auglýsingaherferð
eftir Kutuko Studio
Viðskiptavinur: Kutuko Studio SL
Handhafi A' Design Award í platínu í flokknum Kvikmynd
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #144874Hönnunin
Um Portal Beoplay Auglýsingaherferð
Þetta er herferð til að kynna Beoplay Portal heyrnartólin sín. Streimararnir deildu framleiðslunni til að láta hana fara sem veiru. Undir kröfunni Hljóð sem mótar heiminn þinn þurftu þeir að búa til 5 atburðarás sem vísa til flokka tölvuleikjaiðnaðarins. Auk þess að hafa mikil sjónræn áhrif var upplifunin færð upp í samkeppni um staðsetningu fetish-hluta sem leynast í hverjum ramma. Teymið stóð frammi fyrir fjölþættri hönnun þar sem söguhetjan var afurðin og upplifunin af því að nota hana.
Viðurkenningin
Um A' Design Award í platínu
Portal Beoplay Auglýsingaherferð vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Portal Beoplay Auglýsingaherferð sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Portal Beoplay Auglýsingaherferð er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - Stærðir og umbúðir
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Merki
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- Framleiðslutækni
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Hönnunaráskorun
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Rannsóknir
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Innblástur
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Lengd verkefnis
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Verkflæði
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Einkaleyfi
- Kutuko Studio SL
- Liðsmenn
- Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo - Myndheimildir
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
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