Spectrum Myndskreyting eftir Arata Yokoyama

Hönnunarverkið Spectrum Myndskreyting eftir Arata Yokoyama er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2023

Spectrum Myndskreyting

eftir Arata Yokoyama

Viðskiptavinur: Arata Yokoyama

Handhafi A' Design Award í bronsi í flokknum Grafík

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Spectrum Myndskreyting

Spectrum er stafræn myndskreyting sem sýnir japanskan götutísku í stíl japanskra teiknimynda (anime). Verkið forðast ljósmyndaraunsæi og notar líflega liti á flatan hátt sem virkar samt sjónrænt eðlilegur. Bakgrunnurinn táknar neonljós Tókýó, þar sem form eru djarflega einfölduð til að ná fram skörpum, flötum og ljómandi áhrifum. Þættir úr vestrænni grafískri hönnun eru sameinaðir japanskri persónumyndskreytingu. Spectrum var teiknað með Adobe Photoshop CC. Markmiðið er að gera stílinn skýran fyrir áhorfendur bæði innan og utan Japans.

Viðurkenningin

Um A' Design Award í bronsi

Spectrum Myndskreyting vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Spectrum Myndskreyting sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Spectrum Myndskreyting fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Stærðir og umbúðir: 8000 x 5678 pixel, 400dpi, RGB
Merki: street fashion, anime, character design, japanese illustration, vivid color
Framleiðslutækni: Drawing with Adobe Photoshop CC
Hönnunaráskorun: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Rannsóknir: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Innblástur: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Lengd verkefnis: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Verkflæði: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Myndheimildir: #1: Illustrator NaBaBa, Private Work, 2020.