Tsingtao 9 Degrees Bjórumbúðir eftir Jin Zhang

Hönnunarverkið Tsingtao 9 Degrees Bjórumbúðir eftir Jin Zhang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2023

Tsingtao 9 Degrees Bjórumbúðir

eftir Jin Zhang

Viðskiptavinur: Tsingtao Beer

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Litir

Hönnunin

Um Tsingtao 9 Degrees Bjórumbúðir

Tsingtao bjór er eitt frægasta bjórmerki Kína. Á grundvelli þess að undirstrika vörumerkið þarf vörumerkjahliðin að sýna staðbundin einkenni hvers héraðs. Hönnuðurinn notar "Yellow Crane Tower" sem er dæmigerðasti Hubei' til að sýna staðbundin einkenni. Að auki, Xiangyun, Crane og flöskuhálsinn "Phoenix Feather" (Hubei er mjög hrifinn af Phoenix) gera heildarmyndina sveigjanlegri; Á sama tíma skaltu auðkenna „9 gráðurnar“, stærsta sölustað vörunnar, til að efla sölu á áhrifaríkan hátt.

Viðurkenningin

Um A' Design Award í bronsi

Tsingtao 9 Degrees Bjórumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Tsingtao 9 Degrees Bjórumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Tsingtao 9 Degrees Bjórumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Stærðir og umbúðir: Width 65mm x Depth 65mm x Height 265mm
Merki: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Framleiðslutækni: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Hönnunaráskorun: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Rannsóknir: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Innblástur: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Lengd verkefnis: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Verkflæði: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Einkaleyfi: Intellectual property/patents/copyrights owned by Tsingtao Brewery