Waaron Kuu's Vörumerkishönnun eftir Shawn Goh Chin Siang

Hönnunarverkið Waaron Kuu's Vörumerkishönnun eftir Shawn Goh Chin Siang er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

BronsGrafík· 2023

Waaron Kuu's Vörumerkishönnun

eftir Shawn Goh Chin Siang

Viðskiptavinur: Hai Soon Leong Sdn.Bhd

Handhafi A' Design Award í bronsi í flokknum Grafík

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Litir

Hönnunin

Um Waaron Kuu's Vörumerkishönnun

Waaron Kuu's er veitingastaður sem táknar sex helstu þjóðernismenningar Malasíu. Til að undirstrika heildarfegurð vörumerkisins notaði teymið djúpfjólubláa til að leggja áherslu á hverja menningarpersónu og bætti við hefðbundnum leikjum og hljóðfærum. Þeir notuðu einnig ýmsa staðbundna þætti til að skreyta myndirnar, settar í mismunandi hornum veitingastaðarins og á skálar og umbúðir. Hönnunin sýnir ekki aðeins sex helstu þjóðernismenningu Malasíu heldur skapar einnig einstaka vörumerki fyrir veitingastaðinn.

Viðurkenningin

Um A' Design Award í bronsi

Waaron Kuu's Vörumerkishönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Waaron Kuu's Vörumerkishönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Waaron Kuu's Vörumerkishönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Stærðir og umbúðir: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Merki: Malaysia, Malaysia Food, Branding Design
Framleiðslutækni: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Hönnunaráskorun: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Rannsóknir: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Innblástur: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Lengd verkefnis: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Verkflæði: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Einkaleyfi: waaron kuns, 2023
Myndheimildir: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.