Evoluwe Vörumerkjaauðkenni eftir Jonathan Andrade

Hönnunarverkið Evoluwe Vörumerkjaauðkenni eftir Jonathan Andrade er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2023

Evoluwe Vörumerkjaauðkenni

eftir Jonathan Andrade

Viðskiptavinur: Evoluwe

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um Evoluwe Vörumerkjaauðkenni

Evoluwe er vörumerkjaauðkenni sem hannað var fyrir ráðgjafarfyrirtæki á sviði þjónustu við viðskiptavini. Auðkennið notar upphafsstafina E og W til að tjá sameiginlega og samfellda þróun. Táknið er byggt upp úr þremur rúmfræðilegum formum sem standa fyrir þrjú stig ráðgjafarferlisins. Ferningur táknar það augnablik þegar þarfir viðskiptavinarins eru skildar. Annað formið er með eitt rúnnað horn og markar upphaf umbreytingarinnar. Þriðja formið er með tvö rúnnuð horn og sýnir fullkomnaða þróun. Gullinsniðið stýrði uppbyggingunni og tryggir að auðkennið haldist samræmt á stafrænu og prentuðu efni.

Viðurkenningin

Um A' Design Award í silfri

Evoluwe Vörumerkjaauðkenni vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Evoluwe Vörumerkjaauðkenni sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Evoluwe Vörumerkjaauðkenni er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Stærðir og umbúðir: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Merki: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Framleiðslutækni: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Hönnunaráskorun: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Rannsóknir: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Innblástur: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Lengd verkefnis: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Verkflæði: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.