Master Ji Gong Kvikmyndaveggspjald eftir Yitong Creative

Hönnunarverkið Master Ji Gong Kvikmyndaveggspjald eftir Yitong Creative er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í silfri verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

SilfurGrafík· 2023

Master Ji Gong Kvikmyndaveggspjald

eftir Yitong Creative

Viðskiptavinur: Yitong Creative (beijing) Media Co., Ltd

Handhafi A' Design Award í silfri í flokknum Grafík

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Litir

Hönnunin

Um Master Ji Gong Kvikmyndaveggspjald

Master Ji Gong er stikluveggspjald fyrir kínverska teiknimynd í ævintýra- og fantasíustíl með sama nafni. Veggspjaldið er 750 sinnum 1050 millimetrar að stærð. Kínverskt blek og hefðbundin kínversk stílbrigði eru notuð til að skapa ljóðræna og dularfulla austurlenska stemningu. Drekinn og munkurinn, sem sýndur er með rauða kasaya, bútasaumaða yfirhöfn og pálmablaðablævæng, eru persónur úr myndinni og voru unnar með þrívíddarhugbúnaði. Blekið var blandað með vatni og prófað á hrísgrjónapappír, hörðum pappír og klæði til að bera saman áferðir. Allir hlutar voru síðan sameinaðir stafrænt.

Viðurkenningin

Um A' Design Award í silfri

Master Ji Gong Kvikmyndaveggspjald vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Master Ji Gong Kvikmyndaveggspjald sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Master Ji Gong Kvikmyndaveggspjald er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Stærðir og umbúðir: Trailer Poster: Width 750 mm x Height 1050 mm
Merki: movie poster, ink, 3D, traditional Chinese art and history, animated film
Framleiðslutækni: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Hönnunaráskorun: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Rannsóknir: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Innblástur: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Lengd verkefnis: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Verkflæði: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Einkaleyfi: Zhejiang Ruichen Picture Co., Ltd.
Liðsmenn: Zhejiang Ruichen Picture Co., Ltd.
Myndheimildir: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.