Hönnunarverkið Chilled Milk Öskju eftir Kazuo Fukushima and Haruka Takeuchi er hávirt verðlaunaverk sem hlaut hin virtu 2023 A' Design Award í járni verðlaun í keppnisflokknum Umbúðahönnun.
JárnUmbúðir· 2023
Chilled Milk Öskju
eftir Kazuo Fukushima and Haruka Takeuchi
Viðskiptavinur: Meiji China Investment Co.,Ltd.
Handhafi A' Design Award í járni í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #150429Hönnunin
Um Chilled Milk Öskju
Bragðmikil nýmjólk geta aðeins kýr veitt í góðu umhverfi. Og kýr hafa frjálsan aðgang að blönduðum skömmtum sem innihalda vel jafnvægi næringarefni. Innblástur er hágæða kýr þessarar vöru. Hágæðin koma fram í gulllitaprentun og handteiknuðu myndskreytingarnar tjá bragðgóður náttúrunnar. Auk þess lýsir grasið í kjafti kúnnar gott ræktunarumhverfi. Gullna kúamerkið er tákn þessarar vöru. Og það er hentugur fyrir kínverska markaðinn.
Viðurkenningin
Um A' Design Award í járni
Chilled Milk Öskju vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Chilled Milk Öskju sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Chilled Milk Öskju er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- Stærðir og umbúðir
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - Merki
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- Framleiðslutækni
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - Hönnunaráskorun
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- Rannsóknir
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - Innblástur
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- Lengd verkefnis
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- Verkflæði
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Einkaleyfi
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- Liðsmenn
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - Myndheimildir
- Photographer: Zhu Jie
Kostað efni
Kannaðu umfram Designers.org
Uppgötvaðu vörur, þjónustu og tækifæri frá auglýsingaaðilum okkar.
Meira til að kanna
Tengd hönnunarverk
Skoðaðu fleiri verðlaunahönnun úr sama flokki, valin eftir gæðum.
