Hönnunarverkið Love Hanshui Umbúðir fyrir drykkjarvatn eftir Yanhui Zhang er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.
SilfurUmbúðir· 2024
Love Hanshui Umbúðir fyrir drykkjarvatn
eftir Yanhui Zhang
Viðskiptavinur: Wuhan Pufine Creative Technology Co., Ltd.
Handhafi A' Design Award í silfri í flokknum Umbúðir
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #152699Hönnunin
Um Love Hanshui Umbúðir fyrir drykkjarvatn
Love Hanshui er minningarumbúðaröð fyrir hreinsað drykkjarvatn, hönnuð í tilefni þess að Wuhan var valin alþjóðleg votlendisborg. Fjögur innlend dýr, lensuhnísa, bláhöfðaönd, svartstorkur og davíðshjörtur, tákna árstíðirnar fjórar. Hefðbundin kínversk blekmálun tengir dýrin við staðbundið votlendislandslag. Hvíti flöskumiðinn er framleiddur með hitaherpitækni og prentaður með staðlitum. Hver flaska er 60 millimetrar á breidd og 220 millimetrar á hæð. Kóði á miðanum opnar þrívíddarmynd.
Viðurkenningin
Um A' Design Award í silfri
Love Hanshui Umbúðir fyrir drykkjarvatn vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Love Hanshui Umbúðir fyrir drykkjarvatn sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Love Hanshui Umbúðir fyrir drykkjarvatn er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
- Stærðir og umbúðir
- Bottle diameter 60mm, height 220mm
- Merki
- bottle label
- Framleiðslutækni
- The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
- Hönnunaráskorun
- It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
- Rannsóknir
- As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
- Innblástur
- Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
- Lengd verkefnis
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Verkflæði
- The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
- Liðsmenn
- Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang
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