Hönnunarverkið Taishun City Vörumerkjaauðkenni eftir Zhejiang Gongshang University er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2025
Taishun City Vörumerkjaauðkenni
eftir Zhejiang Gongshang University
Viðskiptavinur: Taishun County People's Government
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #152814Hönnunin
Um Taishun City Vörumerkjaauðkenni
Taishun City er vörumerkjaauðkenni sem hönnuð er fyrir borg. Merkið er byggt upp úr línum sem myndar nafn borgarinnar, og skapar þannig nútímalegt og lágstemmt merki. Hvíta svæðið innan merkisins er meðhöndlað sem opið svæði þar sem hægt er að birta ýmis borgartengd myndmál. Merkið má laga að með breytingum á línum og formum, þannig að auðkennið haldi styrk sínum í fjölda notkunartilvika. Vektorsnið gera kleift að stækka eða minnka merkið að vild, allt frá nafnspjöldum til útiauglýsinga. Prentað markaðsefni er unnið úr endurvinnanlegu og lífbrjótanlegu efni.
Viðurkenningin
Um A' Design Award í bronsi
Taishun City Vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Taishun City Vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Taishun City Vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
- Stærðir og umbúðir
- Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation). - Merki
- Culture, innovation, sustainability, inclusiveness,City Brand
- Framleiðslutækni
- Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
- Hönnunaráskorun
- City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
- Rannsóknir
- From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
- Innblástur
- In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
- Lengd verkefnis
- The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
- Verkflæði
- In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
- Liðsmenn
- Designer: Kan Zhao
- Myndheimildir
- Designer: Zhao Kan
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