Summer Palace Tour Vörumerkjahönnun eftir YeZhang

Hönnunarverkið Summer Palace Tour Vörumerkjahönnun eftir YeZhang er hávirt verðlaunaverk sem hlaut hin virtu 2024 A' Design Award í gulli verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

GullGrafík· 2024

Summer Palace Tour Vörumerkjahönnun

eftir YeZhang

Viðskiptavinur: Beijing Jiaotong University

Handhafi A' Design Award í gulli í flokknum Grafík

244,004

Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #158812

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Summer Palace Tour Vörumerkjahönnun

Summer Palace Tour er vörumerkjahönnun sem gerð var fyrir afmælisferð um Sumarhöllina í Peking. Þrjár helstu byggingaþyrpingar eru myndskreyttar í 2,5D-stíl og ná yfir meira en 20 hefðbundnar kínverskar byggingar, í svörtu, rauðu og grænu. Hönnunin er notuð á kynningarefni, skrifstofuvörur og minjagripi, prentuð á húðaðan listpappír og kraftpappír með silkiþrykki og gullþrykkingu. Kraftpappírskassi geymir tvö veggspjöld, fjórar lyklakippur, límband, umslag og minnisbók. Gestir geta þannig borið menningararfleifð garðsins með sér í hendi.

Viðurkenningin

Um A' Design Award í gulli

Summer Palace Tour Vörumerkjahönnun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Summer Palace Tour Vörumerkjahönnun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Summer Palace Tour Vörumerkjahönnun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Stærðir og umbúðir: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Merki: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Framleiðslutækni: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Hönnunaráskorun: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Rannsóknir: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Innblástur: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Lengd verkefnis: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Verkflæði: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Einkaleyfi: This work is all original images not copyrighted.
Liðsmenn: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Myndheimildir: This work is all original images not copyrighted.